Kate Middleton (and other Celebs) Go Green- Here's Why...

contributed by Alana Littler

Is it just me, or are you feeling green with envy lately? Well it’s not us, it’s them. And by “them,” I mean Pantone, who after announcing their 2013 Color of the Year- Emerald Green, has impacted color trends for every industry from Interior Design to Automotive (last year Pantone’s color was “Tangerine Tango”). Emerald is a major color for JCP’s bedding collections, Le Creuset’s cookware, and Waterford glassware to name a few. It’s showing its face in Oliver Peoples’ new line of sunglasses, Hublot watches and General Motors even unveiled their new Chevrolet Camaro convertible ZL1 concept car in Las Vegas this fall in a rich emerald green color.

Fashion Goes Green

So how can we incorporate this delicious new shade into our own lives without buying a new ride? Fashion! Deep greens took off on runways in the spring 2013 collections at labels including Valentino, Dolce & Gabbana, Marni, Roland Mouret and Akris. Monique Lhuillier, who showed six looks that incorporated emerald green, picked the color out of coincidence and read soon after that Pantone had picked it as their color of the year. “When we were doing fittings, I had read in Women’s Wear Daily that Pantone said it was the Color of the Year,” she told InStyle this month.

Celebs Go Green

For some green inspiration look no further than Olivia Palermo, Kate Middlelton, and Natasha Bedingfield, who have all hit the fashion scene this month showing off their green garb. Incorporate a fresh pop of color with Banana Republic’s new Mad Men accessories collection, which includes a bracelet, necklace, belt and scarf that will have you flashing green on a budget. LOVE.

Why Green Anyway?

Celeb sightings of the color started in 2011 when Angelina Jolie, Mila Kunis, and Catherine Zeta-Jones all rocked emerald gowns for the 2011 Golden Globes…those much-publicized images may very well have played a role! And let’s not forget the one and only Emerald Village in the highly touted release of Disney’s Oz The Great and Powerful, hitting theaters March 8th.

It’s no surprise, really, that Pantone picked Emerald Green as their color of the year when considering how they choose their “it” shade.  The process starts with surveying industrial, fashion, interior and other designers and brands about the colors they’re already working with. A color committee makes a pick based on the surveys, sales of color swatches, and educated opinions. By the time Pantone unveils the colors, many brands are rolling the products out in stores.

The Bottom Line… If you want to be in the know, go green girls! Just like the t-shirt says, Green is the new Black and Emerald Green is everywhere.


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